Travel Tech Essentialist is a newsletter that seeks to shed some light to the present and to explore the new frontiers of travel. It is sent to thousands of travel and technology professionals and investors every two weeks.

Audience

Geography (subscribers from 136 countries)

Europe: 55%

Americas: 35%

Rest of the World: 10%

Top countries: USA, Spain, UK, France, Germany, India

Who

Travel professionals (founders, executives, entrepreneurs)

Startups: 34%

Scale-ups: 23%

Large companies: 21%

SME: 16%

Venture Capital, Private Equity, Angels, Family Offices: 6%

Newsletter metrics

• Subscriber Open rate: Range between 42% and 51%.
• Total views, including shares, repeat opens and online views: ≈ 1.2 times the number of subscribers.
• Click-through rate: between 10% and 30% click at least one link in the newsletter (not the CTR for the ad itself, but rather the CTR of any link within the newsletter).

Type of sponsorship